Include context before instructions
State the audience, offer, channel, desired action and source material before describing the output. Context helps the first draft reflect the actual business task.
Define what good looks like
Add tone, length, examples, exclusions and review criteria. Specific constraints are useful when they reflect a real publishing requirement.
Keep the brief reusable
Save the fields that repeat across campaigns, then keep a small section for the current offer or message. This balances consistency with flexibility.
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